Communications, engagement and equality

Reaching the right audience

We are experts in media handling, internal and external communications, engagement and service change, digital and social media helping you reach your audience, raise your profile and protect your reputation.

We are passionate about what we do and have won awards for our work.  Our team combines a wealth of skills, experience and specialist knowledge to offer a professional service that has the interests of our clients at its heart.

Our areas of expertise

Strategic planning

Statutory compliance

Issues and media management

Digital and social media

Stakeholder, partner and community engagement

Patient experience

Performance and analysis

Marketing and social marketing

Service change and consultations

Patient and public involvement techniques and tools

Large-scale consultations

Reading a newspaper

How we help

Lung cancer is the biggest cancer killer in the UK. Data showed that almost half of people with lung cancer in a large city were diagnosed at the later stage of the disease.  The local NHS wanted to diagnose people with lung cancer at an early stage of the disease so their treatment is more successful. 

Our  team worked closely with clinicians, commissioners and service providers to develop and deliver a successful social marketing approach with the involvement of former lung cancer patients  and members of the target population.  A combination of advertising, marketing and PR was used to “pull” patients into an unique walk-in centre, set up in response to our market research and supported with targeted education for healthcare professionals and community health educators  to ‘push’ people into the x-ray service  and which addressed  perceived barriers to referring people for chest x-ray.

Evidence to date suggests a change in behaviour among professionals with an exponential increase in chest x-ray referrals.

A higher proportion of people from deprived communities are also accessing walk-in services compared to standard healthcare pathways for chest x-ray referral.

West and South Yorkshire and Bassetlaw Commissioning Support Unit

West Yorkshire office:
Douglas Mill
Bowling Old Lane
Bradford
West Yorkshire
BD5 7JR

Tel: 0845 1115000

South Yorkshire and Bassetlaw office:
722 Prince of Wales Road
Darnall
Sheffield
South Yorkshire
S9 4EU

Tel: 0114 3051000

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